Samuel Williams, Portfolio
HOME FOOTWEAR CMF PROJECTS
End. x Lacoste SS25 - ‘Umpire’ an archive inspired lifestyle shoe
Led materialisation, graphics, and packaging for the 'Umpire,' an archive-inspired lifestyle shoe for the End. x Lacoste SS25 collaboration. The brief called for a leather shoe with the eyelets removed - presented alternative material routes in response,
with suede and tonal eyelets selected as the direction forward. Introduced the first use of suede on this style,
developing the hairy suede upper as a nod to 80s casuals inspired styles. Produced the graphics across the shoe and designed the shoe box,
working colour and material development through from CAD to final sample.
Bottom Row (L-R): 4. Moodboard, 5. Initial CAD proposals 6. Looksee sample in Navy Nubuck
Roland Garros French Open & Rolex Paris Masters - On court (2024-2027)
Led CMF for performance footwear worn on court at Roland Garros French Open and Rolex Paris Masters,
developing colour and material direction across a full range spanning ballkids, umpires and stadium staff alongside a wider retail capsule
available in the club shop at RG and in Lacoste stores globally. Clay-toned styles for Roland Garros 2025 and navy for Roland Garros 2026 were built around the terre battue courts,
while a neon yellow-green colourway on the Techpoint for Rolex Paris Masters answered the shift to an indoor hard-court event against a dark green uniform.
Top Row (L-R): 1. RG 2026 AG-LT ULTRA on court, 2. CAD, 3. Ballkids running in 2026 & 2024 styles
Bottom Row (L-R): 4. RG 2025 CAD, 5. RG 2025 on foot, 6. Rolex Paris Masters on court
Maison Chateau Rouge x Lacoste FW24 - Football inspired New Upper
Designed two new uppers for the Maison Chateau Rouge x Lacoste collaboration, developed across four colourways. Led on the 'Linefield' shown here, choosing a contrast stitch to reference football boot construction and working the graphics and finish through to final sample.
Design development ran from Lineshot ideation and football heritage references through to physical prototyping and construction notes ahead of final materialisation and sign-off.
Top Row (L-R): 1. MCR x Lacoste product image from campaign, 2. MCR x Lacoste - on foot, 3. MCR x Lacoste ‘Linefield’ CAD
Bottom Row (L-R): 4. Moodboard, 5. Amended taped Upper on initial pullover sample, 6. second round sample
Bespoke Projects - NikeLab
Ran client-facing bespoke design projects for NikeLab Bespoke iD, translating each client's brief into a design story across materials, graphics and finishes, sourcing exclusive materials, developing custom graphics, and CADing live during the design session itself.
Managed BOMs and production timelines across a high volume of concurrent projects, working directly with clients who for the most part
weren't coming from a design background to shape and finesse each concept. Every detail carried meaning, from material choice down to the smallest branding placement,
insole callout, or date stamp.
Worked on Bespoke projects with Sneakersnstuff, Patta, Sean Wotherspoon and a whole host of excellent clients who enjoyed taking the journey.
Top Row (L-R): 1. Sneakersnstuff ‘FRKN’ Air Force 1 advert, 2. Insock Detail - laser printed, 3. Material detail
Middle Row (L-R): 4. Air Force 1 ‘Wonder Bread’ Nutritional Info, 5. Air Force 1 ‘Wonder Bread’ heel detail, 6. Air Force 1 ‘Wonder Bread’ sell by date lace dubrae
Bottom Row (L-R): 7. Air Force 1 ‘Crusoe’ 8. Air Force 1 ‘Crusoe’ Insock detail 9. Air Max 1 x NikeLab 1948 ‘Premium OG’