Samuel Williams, Portfolio
HOME FOOTWEAR CMF PROJECTS
Womens Blazer Mid ‘Nike By You’ SS20 - Nike
Client facing design consultant - guiding Adwoa Aboah (London), Garance Valee (Paris), Nike Jane (Berlin) & Matilda De Angelis (Milan) through the design process for their own Nike Blazers on Nike By You including a brief history of the Blazer,
sharing the seasonal palette and materials and giving them the platform the customise their perfect Blazers.
Top row (L-R): 1-4. Adwoa Aboah campaign images
Bottom row (L-R): 5-7. Matilda De Angelis campaign images 8. Nike Blazer By You ‘A Brief History of the Nike Blazer’ cover image
Kiosk N1C Project - Applied Research Creative Studio (A-R-C-S)
Project Lead at A-R-C-S, based at Coal Drops Yard in King’s Cross running Kiosk N1C - building a cultural programme and its creative identity from the ground up across product, market, print, and events.
Commissioned limited-run products with independent makers including Cremate London, Montamonta, and Earl of East,
conceived and grew Lower Stable Street Market into an established weekly programme, and led creative direction across pop-ups, collaborations, and community commissions.
Built and led a multidisciplinary team spanning market management, events, and retail staff.
Top Row (L-R): 1. Cremate London, Montamonta, Earl of East x Kiosk N1C ‘Christmas Tree Project’, 2. Lower Stable Street Market staff uniforms, 3. Lauren Godfrey x VenturaForeman x Kiosk N1C ‘Pattern portraits’ apparel
Bottom Row (L-R): 4. Hemp Automat x Kiosk N1C, 5. Delly Deacon x Kiosk N1C, 6. Korean Englishman ‘Korean Toast’ pop-up, 7. Lower Stable Street Market street shot
Uniqlo Lifewear & Ellesse ‘On Point’ - Brave Bison
Talent Manager sourcing and managing creatives across branded content and experiential campaigns for Uniqlo and Ellesse. For Uniqlo Lifewear, cast and managed talent including Lizzy Hadfield, Rahi Chadda, and Alfred Bramsen, among others,
running shoot production end to end for Lifewear Day and the wider seasonal collection. For Ellesse's 'On Point' campaign,
sourced and managed talent including Ed Gamble, Yasmin Evans, and Harry Pinero, among others,
acting as primary point of contact between talent and brand across social content and campaign activation.
Top Row (L-R): 1. Lifewear Day, 2. Alfred Bramsen posing with Ultra Light Down 3. Lizzy Hadfield taking a photo of the lifewear collection
Bottom Row (L-R): 4. Ellesse UK socials with Yasmin Evans 5. On Point campaign branding 6. Ed Gamble #ad